Brand Strategy

Every brand has a unique starting point. Accordingly, brand strategy represents a crucial task – identifying, developing and maximising the full potential of your brand. We always begin by working with you to define the assignment and its conditions. We inspire, challenge and add value through our five-step model, which offers and efficient approach while optimising results.

Commercial Strategy

We help you identify your target audiences, fine-tune market segments and find business opportunities through research, trend spotting, focus groups and surveys. We propose activities to generate growth, ROI and enhanced profitability through various channels.

Concept

Do you have a new product, service or area of operations? We develop and package the overarching and structural notion and create a concept based on a needs-driven process, fully in line with the company’s identity, objectives and visions.

Visual Identity

Your profile should communicate the brand and highlight its core values. Our extensive experience in establishing strong identities for a variety of sectors gives us both the insight and the ability to craft unique and distinct visual identities.

Product Design & Packaging

Through product design, product development and holistic packaging design, we help our customers find new and unexplored perspectives. We are involved in all aspects of the process – from branding, strategy and user experience to product range, distribution and product development.

Packaging is a strong commercial tool. Our detailed expertise in consumer insight, combined with our curiosity about the end user’s needs and retail experiences are what have made us successful as packaging designers. Our strategies and packaging concepts facilitate the launching of new products and packaging.

Realization

The true success of work with brands and concepts shows in their implementation. The realization of a project can involve everything from print production and video to events, exhibitions and digital solutions.

We consider being knowledgeable and experienced in all stages – from strategy and concept, all the way to the finished product in global projects – to be one of our great strengths, not least when it comes to finding cost-efficient approaches.