Awards

awards_tumnagel_exposure

Project: Absolut Exposure

Client: The Absolut Company

Creative team

Creative director: Magnus Skogsberg Tear/Happytear

Art director: Ola Johansson/Destrito

Copywriter: Emi Gunér/Lovegun

Graphic designer, realization of bottle design: Magnus Hörberg/Destrito

Account manager: Joakim Pettersson/Happytear

Production manager: Emmy Edström/Happytear

Still photographer: Johan Renck

Photographer: Pelle Bergström/Skarp Agent

Set designer: Martin Bergström/Agent Bauer

 

Red Dot Design Award 2015

The jury’s motivation

”Med ert bidrag visade ni en kompromisslös kompetens och stort mod och har mätt er själva framgångsrikt mot

de bästa i branschen. Detta belönas nu – i en av de viktigaste tävlingarna för kommunikationsdesign”.

 

Gold – Identity/Product Design, Svenska Designpriset 2014

The jury’s motivation

”För frambringandet av starka karaktärer, som först gäckar oss men snart kommer

oss till mötes med ett stimulerande löfte”.

 

 

awards_tumnagel_originality

Project: Absolut Originality

Client: The Absolut Company

Creative team

Creative director: Magnus Skogsberg Tear/Happytear

Art director: Ola Johansson/Destrito

Copywriter: Emi Gunér/Lovegun

Graphic designer, realization of bottle design: Magnus Hörberg/Destrito

Account manager: Joakim Pettersson/Happytear

Production manager: Susan Norrgårds/Happytear

Photographer: Magnus Torsne/Hall&Lundgren

Set Designer: Camilla Krishnaswamy/Agent Bauer

 

Excellent Communications Design – Packaging, German Design Award 2016

The jury’s motivation

Absolut has succeeded in adding a drop of blue cobalt colour to the liquid glass for its bottle. The result is a series of wonderful blue stripes, 

each of them unique, which mirrors the brand’s spirit of originality in a mysterious and fascinating manner. The puristic label highlights the

characteristic blue nature of the bottle. A great idea that is fascinating, attracts attention and further emphasises the brand.”

 

Platinum – Best of Beverages, Pentawards 2014

The jury’s motivation

”Absolut has always experimented with new techniques, going off the beaten track to develop innovative and artistic products,

and Absolut Originality is a celebration of the original thinking that has always been the brand’s creed. Adding a sophisticated

contrast to the crystal clear glass, the blue streak makes each bottle original and unmistakably Absolut.”

 

Bronze Lion – Design, Cannes Lions 2014

 

 

Nominations

Project: Absolut Originality
Nominated for Best Packaging Design, Guldägget 2014
Nominated for Product Design, Svenska Designpriset 2014